A paid or incentivized survey is a type of statistical survey where the participant is rewarded through an incentive program, generally entry into a sweepstakes program or a small cash reward, for completing one or more surveys.

A paid survey is used to collect quantitative information about the participants' personal and economic habits set against their particular demographic. Incentivized surveys are considered to be more likely to catch a wider and more representative range of respondents compared to unincentivised surveys. YouGov in the United Kingdom say